STRIKE!

Long story short - if this thing continues for a while, Heroes (and all shows, but I only really care about Heroes) is only going to run 11 episodes this year, 24 will start hella late and wouldn't run a complete season, The Daily Show and Saturday Night Live are in repeats, we'll have to endure reality shows and news programming, and eventually movie scripts will run dry. Chaos I tell you! The end of days!

Hollywood is going to all-out war, after last-minute talks gave false hope that today's strike by the Writers Guild of America could be averted -- or at least delayed for a few days.

Talks collapsed at 9:30 p.m. PST Sunday after more than 10 hours of last-ditch negotiations, only a few hours before the official start of the strike by the WGA at 12:01 am PST.

Picketing will start at 9 a.m. today at more than a dozen high-profile locations in Hollywood with guild members told that they're expected to spend at least 20 hours a week on picket lines. Targets include CBS Radford, CBS Television City, Culver Studios, Disney, Fox, Hollywood Center, NBC, Prospect, Paramount, Raleigh, Sony, Sunset Gower, Universal and Warner Bros.

"The parties are so far apart on core economic issues that it's probably not going to resolved quickly," said Anthony Haller, a partner at the law firm Blank Rome. "The core issues in this dispute aren't the kind that can be subject to the usual sort of horse-trading you see in typical labor negotiations. It looks like the WGA does not think that the DGA will be strong enough to get what the writers believe they need."